HVAC Newsletters and Postcards

Changing Seasons Newsletter Boosts Customer Retention.
This attractive newsletter features an assortment of articles specifically targeted to homeowners who own or purchase HVAC home comfort products and services. Filled with timely editorial input from The Newsletter Company's staff of seasoned writers and participating contractors, Changing Seasons provides interesting articles and helpful hints and suggestions for HVAC customers, as well as enticing special offers and coupons. It provides not only interesting reading, but also service reminders and compelling reasons to call. A great tool for customer retention, referrals and acquisitions, it sends a positive image of your company and lends expertise and credibility.

Experts in HVAC Since 1988.
Just as your customers rely on your expertise for their heating and air conditioning needs, you want to rely on a professional for your communications needs. Having produced HVAC customer newsletters since 1988, The Newsletter Company understands your customer retention goals. Our quality newsletters and postcards can tie in with your overall marketing campaigns. The Newsletter Company has the experience and expertise to provide you with customer newsletters and postcards you will be proud to put your name on. These marketing tools will increase your customer base while building loyalty among your existing customers.

Full-Color Customized Newsletters.
For a lower price than you could print a one- or two-color piece of your own, The Newsletter Company will completely produce a four-page, full-color newsletter with your company's logo, personalized message, and unique special offers. It's easy, fast and simple — we take care of the design, layout, writing, photography and printing. We'll work with you to help you create a customized piece for YOUR customers, and, best of all, we'll work with you to make sure it meets co-op guidelines.

New! Sliding Price Scale —
the more you order, the lower the cost!

Quantity	Unit Cost*
1,000 - 3,999	.50
4,000 - 5,999	.49
6,000 - 7,999	.48
8,000 - 9,999	.47
10,000 - 14,999	.46
15,000 - 19,999	.45
20,000 - 24,999	.43
25,000 - 29,999	.41
30,000 - 34,999	.39
35,000 - 39,999	.37
40,000+	.35

Complete Turnkey Service Available.
In addition to producing your customized newsletters, The Newsletter Company can also mail them for you. Simply send us your list on disk or by email, or your preprinted mailing labels. If you need help purchasing a mailing list, we can do that too. We would be happy to provide you with an estimate specific to your needs.

Minimum Commitment.
You need to keep in touch with your customers on a consistent basis — the more they hear from you, the more you'll hear from them. But we don't burden you with long-term, 3-year contracts like some companies do. With our HVAC program, the minimum commitment is only 4 consecutive issues with a minimum order of only 500 quantity per issue. And you can increase your quantity at any time.

See a sample! Click here to view a sample of Changing Seasons or contact us if you want printed samples.

How Do I Sign Up?

• Just send an email to hvac@thenewslettercompany.com
• Or call toll-free 1.800.828.7198 and we'll get you signed up today!
• Issue dates: March 1, June 1, September 1, December 1 (orders and materials due 30 days prior to issue date.)

Custom Postcards Acquire Customers For Only 19¢ Apiece.
Direct mail offers a quick, economical method for building your business. The Newsletter Company can help you reach inactive customers and/or prospective customers with our line of full-color postcards. You choose from a selection of eye-catching designs and we will create a custom layout for an imprint of your own promotional message.

You Can Mail Them, or We Can Mail Them For You!
At The Newsletter Company, we make it easy for you to have a powerful, yet cost-effective way to acquire customers. There are several options for mailing your postcards:

• The Newsletter Company will ship your printed customized postcards to you for mail processing, using your own lists, and mailed by you, as you desire or need them.
• OR, you can provide us with a mailing list and/or labels and we will mail your postcards for you.
• OR, we will work with you to establish your mailing and target audience criteria, purchase a mailing list for you based on that criteria, and mail the postcards for you. For your ultimate convenience, use our expertise and let us handle the whole project on a turnkey basis.

Low Starting Price of Only 19¢ Each.
With your minimum order of 5,000 quantity, The Newsletter Company will design, lay out and print your custom postcards, then ship the finished postcards to you or your mail house, ready to mail FOR ONLY 19¢ PER CARD OR LESS!

AND, our complete turnkey services include design, layout, and printing of your custom cards, PLUS list purchase, mailing and postage starting at ONLY 49¢ EACH, TOTAL PRICE!

 

Quantity	Printing Only	Printing, List & Mailing*
5,000 - 9,999	.19	.49
10,000 - 14,999	.18	.48
15,000 - 19,999	.17	.47
20,000 - 24,999	.16	.46
25,000 - 49,999	.15	.45
50,000 - 74,999	.14	.44
75,000 - 99,999	.12	.42
100,000+	.10	.40

$50 setup charge per order. UPS shipping charges not included.
*Includes targeted mailing list and presort standard postage.

Super-Quick Turnaround.
The Newsletter Company can complete your postcard project in approximately 10 workdays.

Imagine! Just one or two new customers can pay for your entire mailing. And, the more often you mail, the more customers you'll get and KEEP!

How Do I Order?

• Send an email to hvac@thenewslettercompany.com
• Call toll-free 1.800.828.7198

Customer Comments.

"We've received positive customer feedback on the newsletter. Plus, the coupons have helped reactivate business from people who haven't called us in awhile."

"We used to use another company that claimed they'd handle all the writing. In reality, it took too long to get a newsletter out and too much of our time."

"Our customers call in and ask when Changing Seasons is coming out. Now that it's a regular part of their mail, it's become something that they expect. It's phenomenal."

"We don't feel we need to send out a lot of letters during the year. We can include it in our newsletter and save our time and money."

"The mix of family-oriented and HVAC topics in Changing Seasons is interesting ... things people may not be able to find out about somewhere else, which means more people read it. It's a great way to keep in touch with our clients."

"We use the postcards as a reminder for seasonal tune-ups. We're able to mail them ourselves in small blocks so we can manage the increased amount of incoming phone calls."

"The Man on Fire postcard triggered a lot of calls and some furnace sales. We had a lot of new customers call, plus a lot of old customers as a result of mailing to targeted zip codes."

The Newsletter Company provides hassle-free service so you can do what you do best ... provide professional HVAC service.

Please provide a faxed copy of this coupon at the time you place your order. Limit one discount per contractor. Current participants not eligible. Cannot be combined with any other offer.