SOURCE: The Newsletter Company

 

DALLAS, TX--(Marketwire - February 2, 2009) - Dallas-based custom publisher, The Newsletter Company, has been selected as the exclusive custom publisher for New York-based ASPCA® (American Society for the Prevention of Cruelty to Animals) Action magazine.

The 24-page color magazine is printed quarterly and mailed to more than 500,000 donors nationwide.

"The tight economy has companies looking to trim costs while fortifying their customer bases. A custom publication does it all," said Sherry McKinley, president of The Newsletter Company. "We're a value-based publishing company specializing in corporate to consumer publications -- from a bill-stuffer newsletter to a traditional magazine. We have a company culture of no waste. Stewardship is a core value in our organization, which ultimately benefits each client's publication. We are honored ASPCA has put their trust with The Newsletter Company to reach their loyal supporters nationwide."

"The Newsletter Company was chosen as our magazine partner because we knew we could depend on them to lower our costs while improving the quality of our member communications. We are beyond pleased with the partnership," said Betsey Fortlouis, senior director, member communications of ASPCA.

Founded in 1981, The Newsletter Company custom publisher provides a full service team of publishing professionals to develop and execute high-quality printed marketing materials. Publications can range from newsletters to magazines. The Newsletter Company has partnered with companies and organizations of all sizes including respected nonprofits and Fortune 500s -- Bell Helicopter, CBS, Cingular Wireless, Dallas Museum of Art, GM (Chevy, Cadillac, Saab), Lennox Industries and Lowe's Home Improvement. For more information, see www.custompublishingcompany.com.

Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) was the first humane organization established in the Americas, and today has more than one million supporters throughout North America. The ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. The ASPCA provides local and national leadership in animal-assisted therapy, animal behavior, animal poison control, anti-cruelty, humane education, legislative services, and shelter outreach. The New York City headquarters houses a full-service, accredited animal hospital, adoption center, and mobile clinic outreach program. The Humane Law Enforcement department enforces New York's animal cruelty laws and is featured on the reality television series "Animal Precinct" on Animal Planet. For more information, please visit www.aspca.org.