From corporate-sponsored customized newsletters
for dealers and franchisees, to one-on-one newsletters with a unique
message for each customer, we have the experience and capabilities
to provide you with a powerful direct marketing program. You can
use customized newsletters for:
- Dealer/franchise/multiple location direct marketing with a newsletter
customized just for that location with their own news, articles
and special offers, or...
- One-on-one direct marketing to each customer or prospect with
a personalized message just for that one customer, or...
- City/state/regional marketing
- Test-marketing in specific areas
- Split-run testing, and much more...
We are experts in developing large-circulation newsletters for companies
who have dealers, franchisees, or multiple locations such as retail
outlets, apartment complexes, hotels... even amusement parks. The
Newsletter Company will work with your parent company to create
a newsletter that each dealer or location can purchase to send to
their local customers. We then work with each location individually
to customize their portion of the newsletter with their logo, address,
phone numbers and custom stories. This form of customized newsletter
allows individual locations with a smaller customer base to send
a professional, colorful newsletter to their customers at a very
affordable rate. Customizing allows them to make special announcements
and custom offers, and increase sales with personalized coupons!
In addition to all the other cost-saving services we offer, the
Customized Newsletter Program management services include:
- Setting up all versions in our customized database
- Regular communication with key contacts at each location regarding
their newsletters, to your specifications
- Total production of each customized version, including logos,
photos and custom stories
- Any reports, analysis or tracking of participation, to your
- Individual billing, including credit card payment option
Each dealer or location can order minimum quantities as low as
500 pieces per issue (with 1-year contract for 4 issues, depending
on the program), plus they can increase quantities at any time!
AND, you can still maintain established corporate graphics standards
and co-op requirements!
Using database technology and state-of-the-art digital printing
we can design and produce custom publications that have a different
message for each customer. Besides just a friendly welcome using
their name, you can create a special message just for them:
- Create unique, timely special offers for each customer
- Create targeted messages and stories of interest for each customer
- Test different prospecting offers and messages, and track results