25 Reasons to Send a Custom Publication

Custom publications help you stay in touch with your target audience. Learn how to benefit from one by reviewing the reasons applying to your company.

Custom publications are a no-brainer when:

__ You bill your customers by mail, and a statement-stuffer newsletter could get a free ride!

__ Your company has repeat customers.

__ Your average customer spends at least $25/year with you.

__ Your company has a customer mailing list, or

__ You're eager to expand the business and can obtain a mailing list of prospective customers.

__ Your company benefits by distinguishing your business from your competitors.

__ You believe educated and informed customers make better customers.

__ Staying "top of mind" with your customers can generate more revenue.

__ Your business has a story to tell — whether it's about the products, services, employees, or your involvement in the community.

__ You currently send direct mail, and consolidating it into a newsletter would save time and money, including postage and printing.

__ You realize the importance of building lasting relationships with your customers.

__ Your company has an opportunity to cross-sell goods or services.

__ You benefit by being seen as the industry expert.

__ Your company can benefit from the added credibility of a professionally produced newsletter.

__ You have a database with customer purchase information, and a newsletter customized by market segment could stimulate sales.

__ Your company has products and services that differ by region, and creating a custom message for each target market would enhance your communication efforts.

__ Your company is about to launch a new product or introduce a new service.

__ Your cost to acquire a customer is high, and you realize that you're losing money if you only transact business with them once.

__ You realize a newsletter can help retain customers.

__ You know that existing customers buy more quickly and spend more money than new customers.

__ Your company benefits from referrals.

__ Your company benefits from establishing an open forum for customer feedback.

__ You want your customers to know you care about them.

__ Your company is an innovator, not a follower.

__ Your company has a CRM (Customer Relationship Management) program in place.