are a no-brainer when:
__ You bill your customers by mail, and a statement-stuffer
newsletter could get a free ride!
__ Your company has repeat customers.
__ Your average customer spends at least $25/year
__ Your company has a customer mailing list, or
__ You're eager to expand the business and can
obtain a mailing list of prospective customers.
__ Your company benefits by distinguishing your
business from your competitors.
__ You believe educated and informed customers
make better customers.
__ Staying "top of mind" with your customers
can generate more revenue.
__ Your business has a story to tell whether
it's about the products, services, employees, or your involvement
in the community.
__ You currently send direct mail, and consolidating
it into a newsletter would save time and money, including postage
__ You realize the importance of building lasting
relationships with your customers.
__ Your company has an opportunity to cross-sell
goods or services.
__ You benefit by being seen as the industry expert.
__ Your company can benefit from the added credibility
of a professionally produced newsletter.
__ You have a database with customer purchase
information, and a newsletter customized by market segment could
__ Your company has products and services that
differ by region, and creating a custom message for each target
market would enhance your communication efforts.
__ Your company is about to launch a new product
or introduce a new service.
__ Your cost to acquire a customer is high, and
you realize that you're losing money if you only transact business
with them once.
__ You realize a newsletter can help retain customers.
__ You know that existing customers buy more quickly
and spend more money than new customers.
__ Your company benefits from referrals.
__ Your company benefits from establishing an
open forum for customer feedback.
__ You want your customers to know you care about
__ Your company is an innovator, not a follower.
__ Your company has a CRM (Customer Relationship
Management) program in place.