Saab Newsletter Program

Saab Discoveries, Your Customer Retention Tool

What is Saab Discoveries?
A powerful, multi-purpose marketing newsletter for Saab dealers nationwide.

• A high-quality, four-page, full-color, quarterly customer newsletter
• A friendly, no-pressure sales approach that builds customer loyalty
• An educational tool that informs Saab owners of new Saab products and services
• A means for your customers to get to know your dealership better
• A cost-effective way to advertise special offers

Reach Saab Owners and Future Owners!
Mail to any combination of the following options:

• Anyone who has purchased a Saab and resides in your AOR (you have a choice of year models from 1950 to present)
• Saab owners in nearby open AORs (upon approval from Saab)
• Saab owners from your database
• Competing car make and model owners (if vehicle registrations are accessible in your state)

For Only Pennies Per Customer!
How much will it cost?

• Newsletters shipped to you for you to distribute: 55¢ per newsletter
• Newsletters using list/labels supplied by you and mailed by The Newsletter Company: 87¢ per newsletter
• Newsletters using list bought on your behalf by The Newsletter Company (Polk or other) and mailed by The Newsletter Company: 94¢ per newsletter
• Minimum order — 500 per issue

Imagine! A powerful, proven marketing vehicle for as little as $275 per issue! Plus, it's eligible for 60% Saab co-op! That means...

500 Custom, Full-Color Newsletters for Only $165!

All dealers have to do to claim their co-op rebate is fill out a simple form and mail it in with an itemized invoice and copy of the newsletter. Currently, co-op percentages are 60% from Saab and 40% from your dealership.

For information about co-op funds, you can log onto Saab's nationwide IRIS system and reference the Toolbox, or contact the Advertising Checking Bureau or your Martin Agency representative. It's never too early for you to start planning for the coming year — just be sure that Saab Discoveries and co-op funds from Saab U.S.A. are part of your marketing plan!

Just Ask These Dealers if it Works!
O'Connor Saab — "Sales for accessories have increased about 40% since we've been using Saab Discoveries accessory coupons. Our customers expect Saab Discoveries and if they don't get it they make a trip to ask for it." — Butch Billing, General Manager

Barrier Saab — "Saab Discoveries is the single most important factor in our marketing plan, and being a part of the newsletter program is so easy. Over the past five years we've quadrupled our customer database and now send over 7,000 copies of each issue. Our customers enjoy reading the features and saving money with the coupon offers, and we're able to focus on sales and service." — Art Vahratian, Service Manager

David O'Neal Saab — "We use Saab Discoveries in conjunction with our in-house direct mail piece and run the same service specials. Some people come from 110 miles away. Saab Discoveries really makes a difference. In fact, we've moved the facility and expanded it twice in order to accommodate the increases in business." — Phillip Craddock, Service Director

Wright Saab — "We send over 900 Saab Discoveries to our customers and they look forward to the stories and coupons. The coupons are fabulous and customers come in looking for them, and when we deliver new cars we put a copy inside. Saab Discoveries has been a great way to ensure top-of-mind awareness." — Daryl Devine, Sales Manager

Saab Nashua North — "Saab Discoveries is definitely important to our customers. I've had people drop off their car and ask us to be sure we put a copy of our newsletter in their car before they pick it up. Customers come in with coupons they've clipped from the back, or stop by the showroom with questions about articles they've read. Saab Discoveries has become another important way to provide excellent service." — Todd Seeley, Service Advisor

Garry Small Saab — "We send over 3,000 copies of Saab Discoveries to customers of our top four competitors in a 15-mile radius, as well as Saab owners. Every quarter we get visits from BMW and Volvo owners who are intrigued after reading about the latest Saab models and want to take a look." — Randy Small, Service Manager

Fred Beans Saab — "Saab Discoveries has been a very effective marketing tool for us. With its professional appearance and useful content, it presents a very sophisticated image of our dealers to current Saab owners and potential buyers. We've found that customers who come in to take advantage of the special offers frequently comment on the articles and announcements they've read in the newsletter. Dealers who aren't part of the newsletter program really ought to be." — Brian McCoog, General Manager

And these are just a few of the many great success stories we've received!

It's Easy to Sign Up!

• Just send an email to saab@thenewslettercompany.com
• Or call toll-free 1.800.828.7198 and we'll get you enrolled today!
• Issue dates: March 1, June 1, September 1, December 1 (orders and materials due 30 days prior to issue date)